Experian’s Global Identity and Fraud Report Asia-Pacific (APAC) edition highlights that trusted online relationships are based on businesses providing both a secure environment and seamless consumer experiences. With insights from almost 6,000 APAC consumers, the report found that majority (71%) value ‘security’ as the most important element of an online experience, followed by ‘convenience’ (20%) and ‘personalisation’ (9%).
2019 Experian Identity and Fraud Report: Asia-Pacific Edition
Experian conducted research among more than 10,000consumers and 1,000 businesses across 21 countries, globally. The findings were published in the 2019 Global Identity & Fraud Report earlier in the year. Given that the Asia-Pacific represents such a diverse set of markets, we have conducted a separate analysis and dedicated a report to the region.
Asia-Pacific is a unique place in the global financial, consumer and digital technology landscape. Within this vast region, is a wide range of markets that vary in size and economic maturity. It has little in the way of legacy that holds it back from fully embracing available technologies to create more meaningful relationships between consumers and businesses online. Adoption for digital banking and commerce is highest in the world among some countries in Asia-Pacific and growing rapidly in others. Nearly 90 percent of consumers surveyed who have access to an internet-enabled device reported personal banking as one of their top online activities. This is only surpassed by online shopping for goods and services, an activity that consumers in emerging and developed countries alike rank as their number one activity online. For the most part, businesses are doing a good job of delivering their products and services via the digital channel but now is the time to look at how businesses and consumers trust the online channels and how can they create greater value.